How is Digital Innovation changing the market?

Automated Digital Marketing:

The implementation of artificial intelligence and automation benefits businesses on multiple levels. For example, it promises more qualified leads, better conversions and sales, and enhanced user experiences. Above all, it facilitates digital marketers’ jobs. Statistics say that businesses using automation have reduced marketing overheads by 12% and boosted sales productivity by 14%.

Automation can be implemented into almost any aspect of your digital strategy, including:

• Social media posting

• Social media listening

• Email marketing

• Lead generation

• Lead nurturing

• Content editing

• Link building prospecting

• Metrics and analytics

• Project management

However, there are many dangerous myths about digital marketing automation. For example, many believe that automated tools are a lazy way to get your job done faster. It’s not that simple. Automation and AI will do the manual and repetitive tasks for you, letting you focus on the creative parts of the job.

Let’s take social media scheduling as an example. Yep, you can post your content automatically with social media management tools like Hootsuite. But, that’s just half the job done. Anything you post needs to be tracked and measured, helping you make data-backed decisions.

How do you develop, screen, and nurture innovative ideas that deliver growth?

Innovations must meet people’s needs, deliver growth and build your brand. We help take your innovation to market in the right way, from the core product or service, all the way to the marketing mix and the launch monitoring program. We collaborate with consumers, creative partners, and experts to develop and test ideas quickly and iteratively, in a context that reflects consumer reality.

Will you win the innovation opportunities you choose?

You need to prioritize the opportunities that represent the greatest potential for your business. With our strategic foresight, expert consultants, and proprietary knowledge, you can win with the opportunities you choose to pursue, in your category and beyond – whether it is an unserved customer segment or an under-penetrated usage moment.