Can you use analytics to optimize brand strategy and innovation?

Brands must understand how to optimize their messaging, marketing, and innovation strategies to deliver sustainable growth. Concept Research Media’s analytics solutions inform your brand strategy to achieve differentiation and deliver insights across your entire innovation journey.

How can you maximize total marketing ROI?

Brands must maximize value from limited budgets through strategic planning and operational optimization. Creative, media, and sponsorship investments must balance short-term results with brand building for the long term. Sales, retail, and e-commerce must consider channel choice, assortment, pricing, and promotions. Concept Research Media can help.

How do you extract insights from a large amount of data?

Companies are typically data-rich, but insights are poor. You need to connect and structure data across silos to create a single consumer truth to inform short and long-term strategies for growth. Concept Research Media combines a deep understanding of brand, marketing, and sales with data engineering to meet these needs.

How can you maximize customer value?

You must make the right strategic and operational investment decisions in customer experience and loyalty marketing to maximize the value of every customer relationship. Concept Research Media analytics work across the customer journey, delivering insights to power personalization and growth.

Our Capabilities:

1. Advertising, Media, and Communication Analytics: Optimise the ROI of marketing by supporting the right markets, categories, channels, and assets.
2. Brand Analytics: Explain and quantify the links from brand associations to equity and to sales, to optimize brand and media strategies
3. Customer Analytics: Maximise customer value by blending cutting-edge analytics, deep human understanding, and powerful technology.
4. Data Strategy and Engineering: Maximise the value of your data. Engineer different data sets together and allow for the democratization of the insights.
5. Digital Analytics: Maximize your growth opportunities with Dx analytics, by detecting new trends early, and optimizing products and pricing. With our cutting-edge digital analytics, we help our clients use digital data to uncover what others cannot. We look in the right place, at the right time, with the right human and artificial intelligence – to help with product development, detecting consumer needs, forecasting trends, and optimizing digital performance.
6. Health Analytics: Robust analytics for a complete view of patients and treatment markets. With accelerated approvals and regulatory focus on risk management and mitigation strategies, the need has never been greater for healthcare companies to be diligent when it comes to late-phase or peri-approval research.